0 YEARS In the Digital World
Emilio
Pérez
Capó
Man Seeking employment
Emilio Pérez Capó
26
Years
in the
Digital
World
Emilio Pérez Capó
Creative Technologist UX
Creative Director
Mkt Digital Manager
Graphic Designer Sr
General Information
Calle Cairo 226, Colonia del Recreo Azcapotzalco CP 02070 CDMX. México.
+52 55 2142 0498
ecapo@webformat.com.mx
25 de February 1969
I´m
a graphic
designer
a graphic
designer
by profession, self-taught, always eager to discover and learn new technologies.
BIO
Without a doubt, my passion for the digital world began in 1996 with Apple, implementing virtual reality on the internet.
This is how I started getting involved in various projects for clients and companies across all sectors of the industry.
Although at first it was more of a trend, over time it became what it is today: a fundamental part of the way we live.
This is how I started getting involved in various projects for clients and companies across all sectors of the industry.
Although at first it was more of a trend, over time it became what it is today: a fundamental part of the way we live.
SOFTWARE, SKILLS & SOFT SKILLS
Skills
Creative
Technologist
UX
Technologist
UX
Soft Skills
Strategic and business thinking
Ability to align design, technology, and marketing with measurable goals (ROI, conversion, and performance).
Cross-functional leadership
Ability to influence and coordinate multidisciplinary teams, facilitating alignment between creative, technical, and business profiles.
Data-driven decision-making
Ability to balance metrics, user experience, and technical feasibility to make fast and effective decisions.
Executive communication
Ability to present, justify, and defend decisions to stakeholders, clients, and management.
Complexity management
Ability to manage multiple projects, dependencies, and priorities without losing focus or quality.
Advanced problem-solving
Ability to identify root causes and propose scalable solutions rather than temporary fixes.
Mentoring and coaching
Ability to guide junior and mid-level professionals, helping raise the team’s overall standard.
Systemic thinking
Ability to understand the product or service as a whole, including UX, code, performance, funnel, and brand.
Negotiation and expectation management
Ability to align scope, timelines, and resources while minimizing friction and burnout.
Strategic adaptability
Ability to respond to change without improvising: re-prioritizing with sound judgment and clear criteria.
High-level autonomy
Ability to work with minimal supervision, anticipating risks and opportunities.
Continuous improvement culture
Ability to optimize processes, workflows, and technology use (including AI).
High-impact feedback
Ability to give and receive clear, actionable, and results-oriented feedback.
Results and performance orientation
Focus on measuring real impact: growth, efficiency, conversion and retention.
"the Riff of my life"
AI & AUTOMATION
AI integration and creative production workflow i integrate artificial intelligence tools into my creative, technical, and strategic processes to optimize workflows, generate insights, and support development and automation tasks. AI is used as an ally to accelerate productivity and decision-making, always guided by human creativity and judgment, with a focus on business objectives, user experience, and brand coherence.
In image and video production, I use tools such as Adobe Firefly, Midjourney, DALL·E, Stable Diffusion, Runway, EaseMate, Adobe Premiere Pro, and Adobe After Effects.
In image and video production, I use tools such as Adobe Firefly, Midjourney, DALL·E, Stable Diffusion, Runway, EaseMate, Adobe Premiere Pro, and Adobe After Effects.
Additionally, I implement process automation using Zapier and Make, connecting marketing platforms, CMS, email systems, and analytics tools. This helps streamline operational tasks, improve information management, and free up time for strategic and creative work.
PORTAFOLIO
Projects
Companies & industries we have worked with
Alimentos
- Frito Lay
- Herbalife
- Mazedonia
- Mondelez
- Nestle
- Vinos Online Shop
Automotriz
- Chrysler
- Dodge
- Ford / Ford Credit
- Grupo Bavaria
- Honda
- Jeep
- Mitsubishi
- Quaker State
- Volvo
Educativo
- FranklinCovey
- Greatness Center
Varios
- Aldepósitos
- Kodak
- Konica Minolta
- Roadit
Entretenimiento
- Anfitriones Nacionales
- Fut24siete
- La Granja del Tío Pepe
- Sony Music
- Sporting SM
- Warner Music
- Ticket Master
Farmaceutico
- Novartis
- Astra Zeneca
- Stendhal
- Medica Movil
Inmobiliarío
- Frisa
- Grund Haus
- Tu departamento
- Vila Digliani
- Vila Terra